hey, let's talk for a moment about designing for ai, because it's a whole different thing.

we’ve designed rnbw as an ai-driven product from the ground up. for me, it was an eye-opener.

i found that it wasn't just about adding ai. it was about rethinking everything. the way we approach design, the way we interact with users - it all changes.

it's not about tools or technology. i saw how i could make rnbw smarter, earlier, just by tapping into the power of context.

in some way, ai is pushing us to do what we should have been focusing on all along - integrating context into our software.

the crazy thing is that we baked in many context-driven capabilities, even before plugging in the ai!

i could have done it all along, for so many products! but i didn't because i was stuck in old ways.

breaking free from that showed me a new world of possibilities.

this isn't just about telling a computer what to do. it's about understanding context and using that to make something amazing.

wait, what is context anyway?

the circumstances that form the setting for an event, statement, or idea, and in terms of which it can be fully understood and assessed. “the decision was taken within the context of planned cuts in spending”.

context is everything around us. it's about time, space, meaning, and behavior. it's the stuff that helps ai "get" what's happening. traditional computers just follow rules. and well, ai doesn't. it takes all these contexts, mixes them together, and comes up with something that makes sense, just like us humans.

here's the thing: computers are dumb. they do what we tell them, and that's it.

but with ai, it's like they suddenly understand.

we’ve been contextualizing things in software, for instance, when we select a country from a dropdown menu and see its flag, that's a use of context. or when we incorporate a pre-designed style, element, function, or anything else, we are correlating data and context.

but there were always humans needing to manually fill up this data in a specific way. now, we don’t have to do it ourselves.